

#CLIENT BASE DEFINITION PROFESSIONAL#
So, whenever a POC maintains friendly and professional behavior with clients, they associate it with a brand as a whole, which improves a company’s reputation. It creates a positive brand imageĪbout 68% of clients believe the key to excellent customer service is a polite customer service representative. When a customer knows there’s a real person they can rely on in solving any difficulties with using a company’s product or service, the relationships with this person become more trustworthy and longer-lasting. They have a person or a board who has immediate access to all client information and company resources, which will enable them to solve problems in a timely manner.

It ensures timely solutionsĭid you know that 67% of customer churn is preventable if companies resolve issues the first time they occur? With a single point of contact, an organization shouldn’t worry about keeping customers waiting for their problem to be considered by different representatives over phone chains. As a result, not a single issue is ever lost or miscommunicated. A POC prevents questions from being repeated, handling all communication in one place. When a company has one coordinating entity, customers can always be sure their inquiries will be solved efficiently. The benefits of having a POC are the following: It eliminates the risks of miscommunication The manager in charge of a project may represent a POC, responding to any project queries. This type of POC is typical of IT companies that offer service desks to deal with any service support request.

They are one of the first POCs every new lead gets in touch with. The customer service team handles all complaints and inquiries via various communication channels, such as phone, company website, email, etc. It helps clients solve their problems effectively and promptly. Let’s consider who may be a POC in a company:Ĭustomer service department. At the same time, a POC increases brand awareness and visibility in the market. Their role is to help organizations maintain good relations with their potential and existing customers. They serve as coordinators of information in terms of an activity or a project and act as an organization’s representatives. Point of contact meaningĪ point of contact (POC), or a single point of contact, is an individual or a department that handles communication with customers. Every interaction between customers and a point of contact can either build or damage your organization. Send us feedback about these examples.A point of contact serves an important role in the relationship your brand will have with its clients. These examples are programmatically compiled from various online sources to illustrate current usage of the word 'customer base.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. 2023 The summer is a booming time for the trail, so the city would miss out on a lot of its customer base otherwise. 2023 Disney made a calculated decision that its customer base, the young parents with new families who flock to its parks, as well as its young employees, were more aligned with progressive views. Dan Mclaughlin, National Review, 14 Mar. 2023 The simple story here appears to start with the fact that SVB invested its money in ways that were inconsistent with being a bank - specifically, a bank with a potentially volatile customer base. 2023 Enlarge / In-car subscription services are being pushed on a hesitant customer base, according to a new survey.
#CLIENT BASE DEFINITION MOVIE#
2023 But when on-demand movie services, pay-per-view and cheaper rental services such as Redbox began to gain popularity, Blockbuster struggled to retain its customer base. 2023 But the reason for the optimism, company executives and analysts say, is a steady stream of new products and shrewd marketing, especially on social media, where Crocs has cultivated a devoted customer base. Jeff John Roberts, Fortune Crypto, 10 Apr. 2023 In barely a year, Binance-which offered a sleek trading platform, a global customer base, and little in the way of regulatory oversight-eclipsed Coinbase to become the biggest trading platform in the world. Taylor Telford, Washington Post, 14 Apr. Recent Examples on the Web As tensions escalated among its traditional customer base, Anheuser-Busch tried to offer reassurance.
