For this activation, Lucky Brand has partnered with La Blogothèque, the iconic media production company dedicated to creating personal musical films and Take Away Shows with all your favorite artists, to produce the two highly personal and engaging music videos with Andrew Bird and Sam Beam of Iron & Wine. Play for the Parks celebrates the spirit of adventure and exploration outdoors. Each music video is presented on Lucky Brand's YouTube channel. Lucky Brand presents Play for the Parks with Andrew Bird and Iron & WineĪndrew Bird performs from Tenaya Lake, while Iron & Wine performs at Cathedral Beach, both in California's Yosemite National Park. "No photograph can prepare a person for the scale and beauty of Yosemite, it was my first visit and I was completely overwhelmed! What a blessing to be able to spend it making music with Andrew Bird - and ankle deep in water to boot!" On his collaboration with Lucky Brand and La Blogothèque, Iron & Wine's Sam Beam says: Next summer the two artists will reunite for a show at Red Rocks Amphitheater in Colorado, with more to be announced soon. Lucky Brand has also premiered Iron & Wine's new acoustic renditions of "Call It Dreaming" and 2002's "Upward Over the Mountain" featuring Andrew Bird and recorded at Cathedral Beach in Yosemite. With Sam Beam and Yosemite as collaborators, this was an ideal environment."
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From my Echolocations series to Gezelligheid concerts to Play for the Parks, the idea is simple: be flexible and wait for your environment to tell you what it wants to hear. "As a performer, reacting to my environment has been a constant driver. Michael DeLellis, SVP, Head of Marketing (Aeropostale, Lucky Brand, Nautica) at SPARC Group said, "Lucky Brand has had a long-standing history of providing artists and musicians with a platform for self-expression. Play for the Parks is our latest content series installment that highlights artists' voices while paying tribute to our great American landscape. We are excited to share these intimate music videos with our consumers and music lovers everywhere."įilmed at the breathtaking Tenaya Lake and accompanied by Iron & Wine, Andrew Bird delivers the debut live performance of his yet-to-be-released "Fixed Positions," as well as an acoustic arrangement of a favorite from My Finest Work Yet, "Manifest." Watch here: ĭescribing his experience at Yosemite with Lucky Brand, La Blogothèque, and his friend Sam Beam, Andrew Bird says:
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Lucky Brand is also hosting a contest in which winners will receive Taylor acoustic guitars, vinyl albums, and framed maps of Yosemite signed by Andrew Bird and Iron & Wine's Sam Beam, plus a $500 Lucky Brand gift card.
Play for the Parks includes a $25,000 donation to support efforts to preserve our national parks. Collaborating with each other for the first time, the two artists have come together with Lucky Brand and La Blogothèque to create intimate live acoustic videos within the expansive surroundings of Yosemite National Park. Today, Lucky Brand is excited to celebrate the launch of Play for the Parks, a digital content series featuring Andrew Bird and Iron & Wine inspired by the awe and wonder of the great outdoors. Watch Andrew Bird, Iron & Wine Collaborate in Yosemite Lucky Brand's 'Play for the Parks' Includes New Song & More
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